Thai Acrylic Fibre Co Ltd, a unit of Aditya Birla group in Thailand manufacturing acrylic fibre, has launched a new video for its eco-friendly fibre, Radianza. Company said that this video is to emphasise, Radianza as one of the solutions to stay in sustainable fashion and how much the fibre can save natural resources and impact to the environment. One is the full documentary with 3.28 minutes and another is a short commercial length 1 minute.
One is the full documentary with 3.28 minutes and another is a short commercial length 1 minute. “Since we have launched Radianza into the market, we have received more and more inquiry from our customers and got attentions from brands, and mills that now are shifting to sustainable products and looking for materials to fill in their sustainable ranges. What is happening now is, people only concern about raw materials to make sustainable products,” said Ashwini Chotani, chief marketing officer of Thai Acrylic Fibre, said in a press release. However, no matter they are natural or synthetic fibres need to pass through a lot of production process, and each process consumes a lot of natural resources. Dyeing process is one of the most toxic stages in our industry. It consumes a lot of water, energy, chemicals, and also pollutes by discharging unused dyes back into the environment. All of these are hidden behind which is barely communicated to the public. That is the reason why we created this documentary to, at least, remind everyone that “sustainability” and “eco-friendly” should take the whole process into concern.” Thai Acrylic Fibre assigned a third party to conduct Life-Cycle-Assessment (LCA), to study about Radianza fibre compared to conventional dyeing and other materials in all eco-friendly’s aspects. The report showed that, by using Radianza to make one garment could save up to 30 litres of water, create 1.45kg less carbon dioxide equivalent Global Warming potential, consume approximately 25MJ less energy, and create around 3/4th of the kg SO2 equivalent Human Toxicity Potential. The documentary starts with explaining the facts of textile processing and what is happening now in those manufacturing countries and the environment. “We hope everyone will like and enjoy watching this documentary. We plan to promote this video to the designers, textile and fashion students, and to end consumers. Our intention is to communicate a little more about sustainable fashion and hope everyone take it to consideration a little more when making decision to buy clothes in stores” Chotani said. Click here to view the documentary